Lead boldly. Live fully.
I help founders, CEOs, and their teams build exceptional companies and lives they love.
The ground is moving.
Some challenges are urgent and obvious. Others start quietly, with a sense that something could be better. Sound familiar?
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“Why does everything still run through me?”
The CEO role -
“We’ve got talented people. Why aren’t we getting better results?”
Leadership, culture & performance -
“We’ve reached a crossroads. What’s the right next move?”
Strategy & critical decisions -
“I’m thinking about selling my company. How do we get ready?”
Exit preparation -
“AI is changing how work gets done. What should change in how we run?”
AI & the way we work -
“I’ve built a successful business. But am I building the life I really want?”
Your life foundation
You don’t have to figure it all out alone.
Whatever’s in front of you, it helps to have someone in your corner who’s been there.
I know this one from the inside.
I’m Matt Prindiville. Years ago, I co-founded and ran Upstream, a national change agency at the center of U.S. packaging and plastics policy. From the outside, it looked like a wild success. But inside, I was overwhelmed, running on empty, and not leading the way I knew I could. My team felt it. So did my family.
So I started changing how I led and lived. For the better part of a decade, I read, trained, worked with coaches, and tested what I was learning under pressure. I kept what worked and dropped the rest.
Then I became CEO of CLYNK, a recycling technology and operations innovator under real strain, and put those lessons to work. I got clear on my role, built a stronger leadership team, and changed how decisions got made. I stopped sitting in every sales call and started showing up where only I could make a difference.
We turned the business around, doubled our footprint, grew revenue to $30M, and ultimately sold to TOMRA. I did some of the best work of my career. And I lived and led differently while I did it.
Now I help founders, CEOs, and their teams realize their potential to build exceptional companies and lives they love.
“I’ve seen Matt drive breakthrough innovation, navigate investor dynamics and operational complexity, lead a team through an acquisition, and handle challenges that would overwhelm most leaders. His ability to set a vision, inspire a team, maintain perspective, and make hard choices is remarkable. Anyone who has the opportunity to work with Matt will get an incredible coach and partner.”
— Susan Hunt Stevens, Founder, Tessi · Previously WeSpire (acquired by Bonterra)
“I hired Matt to succeed me as CEO of CLYNK — and in less than three years, he grew the company faster than at any time in its history, positioning it as a dominant force in a volatile, quickly-evolving marketplace. His innovation was only surpassed by his skillful leadership managing and motivating a rapidly expanding workforce.”
— Clayton Kyle, Founder, CLYNK · Executive Chairman
Ways to work together
CEO Advisory
“I’m too close to see it. I need someone who’s been in the chair.”
An experienced CEO in your corner.
Candid perspective and practical counsel to navigate big decisions, tackle tough challenges, and build the business — and life — you want.
Leadership Team Work
"We need to get everyone in a room and figure this out."
The right people. The real problem. Enough time to solve it.
Align your leaders, tackle difficult challenges, and transform how your organization works to achieve better results.
ThriveLab
“I'm leaving the life I want, and the leader I could be, on the table.”
Build the foundation to go further.
A transformational experience for founders and CEOs ready to realize their true potential, redefine success, and create lives they love.
Free resource
What's keeping you up at night?
The 3 A.M. List is a free 30-minute exercise built on the three questions I start with in every advisory relationship.
Get the list →key organizations i've worked with include
Board Service
I bring an operator’s perspective to the boardroom. I’ve founded and led organizations, reported to boards through a turnaround, rapid growth, and an acquisition, and worked at the intersection of business, policy, and systems change for more than two decades.
I serve selectively as an independent director for founder- and family-led businesses, PE-backed companies, and organizations where my experience in growth, leadership, the circular economy, packaging, and environmental services can add value.
“In 45+ years in business, I've worked with and been exposed to a number of top-talent executives. In my opinion and experience, Matt Prindiville is in the very top of that class.”
— Bob Schools · Former SVP of Retail Operations, Hannaford Supermarkets · CLYNK Board Member
featured in
Essays
Notes on the work
I work with founders and CEOs navigating the challenges of building a company without losing sight of the life around it. Every couple of weeks, I share what I'm learning along the way: patterns worth noticing, ideas worth testing, and questions worth asking.
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